Consulting company Entertainment Media Research recently teamed up with law firm Wiggin to do an in-depth audit of entertainment and digital activity in the UK, which reveals surprising preferences, as most respondents hold reading books and watching the tube most dear. The full report has a hefty 249 pages, but it’s worth reading. To put it as a haiku:
HDTV and books rule
Prefer simple games than complex
Everything’s pricy.
The report can be downloaded here (PDF, 8.5MB).
via Virtual Worlds News.
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