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Recommended Reads: Virtual Worlds Evolution

Differentiation in massive worlds comes in terms of 3D versus 2D or walled garden versus portable data.

Missed the Virtual Worlds 2008 conference? Don’t miss the extensive wrap-up at Virtual Worlds News and GigaOm.
At the start of the year, industry-leaders predicted that 2008 would see an explosion of virtual worlds and thus a differentiation of the whole market. It doesn’t come as a big surprise that the market development meets the forecast. It’s interesting though, that market allocation happens by technicalities rather than content; most developers target kids and youngsters, that’s where the money is at. Differentiation comes in terms of 3D versus 2D or walled garden versus portable data. Otherwise the vast majority (like Freggers) offers stuff that is strikingly similar to what Sulake already did 5 years ago—with the occasional different, branded experience like Nick’s SpongeBob. Now, where’s the innovation in that? 

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