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Recommended Reads: More Free Games needed

More free-to-play games - not subscription-based titles - are needed to attract new players in order to grow the market.

More free-to-play games - not subscription-based titles - are needed to attract new players in order to grow the market; that’s the conclusion of a recent consumer study conducted by research firm Parks Associates:

“The study’s numbers show that 14% of gamers currently not playing MMORPGs would be interested in playing them if they could for free, while only 2% of gamers from the same group were interested in playing an MMORPG requiring subscriptions.
According to Parks Associate’s director of broadband and gaming, Yuanzhe (Michael) Cai, the barriers to entry with subscription-based MMORPGs, such as time and money, are too high for potential customers.“(Worlds in Motion)

Wow, 14%... there’s a target-group. Actually, we already talked about this last year in response to an assumption of Guild Wars co-founder Jeff Strain “You must make a game that is so overwhelmingly superior that it can actively break apart an established community”...
“Winter disagrees. “Instead, how about catering to a new target-group which never stuck with a traditional MMO in the first place?“ He suggests.“ —sorry for quoting myself.

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