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Recommended Reads: Innovation lessons from Blizzard
"Blizzard Entertainment, the envy of the computer game industry, has learned 11 lessons on innovation that can help almost any business." (Colin Stewart, Inside Innovation)
Think that innovation in game-design mainly comes from the indies? Inside Innovation has an article about Blizzard on innovation: “11 innovation lessons from the creators of World of Warcraft”. The lessons boil down to very basic and important stuff, like “rely on critics”, “make continual improvements” and “demand excellence or you’ll get mediocrity”. A good read, even though Colin Stewart under the point “create a new type of product” seems to indicate that Blizzard had invented the revenue-model of monthly MMO-subscriptions – which is inaccurate (as some commenters already pointed out).
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