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Recommended Reads: Community Management

"It's well known in the MMO industry: people try your game because of the gameplay, the graphics, the reputation or a good marketing campaign, but they keep playing because of the people they play with. When it comes to other genres, it's all about loyalty." (Julien Wera, former MMO community liaison Flyff & Rappelz)

Dating from April 1st, but most likely not an April Fool’s Prank: Gamasutra features a piece in which Julien Wera, former MMO community liaison of Flyff and Rappelz talks about the art and science of game community management:

“Some people in our industry say, “Players come for the game, and stay for the people”. That’s not totally true. Indeed, some players may begin playing a game simply because it’s attractive to them, but very often they just go from a game to the other to follow the people they play with—their friends, their community. We can call it “community migration”, and it’s a very common fact in multiplayer gaming.”

Read the full in-depth article at Gamasutra.

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