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Recommended Reads: Casual Games and Piracy

An interview with Reflexive’s head of marketing, Russell Caroll, on piracy of casual games was recently published on Gamasutra: “92% is a huge number and though we were only measuring people who had gotten the game from Reflexive and gone online with it, it seemed improbable that those who acquired the game elsewhere or didn’t go online were any more likely to have purchased it. As we sat and pondered the financial implications of such piracy, it was hard to get past the magnitude of the number itself: 92%.”

Russell then elaborates on countermeasures, especially DRM: “in many cases improving the Digital Rights Management (DRM) system to be more secure can be more effective as it renders a large number of those links obsolete. This is tricky to be sure, because improving the security must be done without making the DRM so onerous that it keeps honest customers from purchasing games.”

We are designers too, so we know it sucks if your intellectual property is ripped off. But that argument seems to pretty much heading down the same road like the music-industries’ musings. Serious, how about changing your business-model?

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