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Recommended Reads: Adults & Video Games
Pew Internet & American Life Project offers yet another interesting study.
Pew Internet & American Life Project offers yet another interesting study, meaningful not only to an American audience: the report “Adults and Video Games” claims that more “than half - 53% - of all American adults play video games of some kind, whether on a computer, on a gaming console, on a cell phone or other handheld device, on a portable gaming device, or online.“ Among adults aged 65+, still “nearly a third play games everyday, a significantly larger percentage than all younger players, of whom about 20% play everyday.“
It’s always amazing to see the games industry—and especially the field of virtual worlds—consistently ignoring such a large target group by focusing on kids and teenagers.
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