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MMO Consumer Spending in U.S. and EU

"U.S. gamers spent $3.8 billion on massively multiplayer online games in 2009, almost 15 times more than other substantial MMO markets in Europe, according to a new study" (Eric Caoili, Worlds in Motion)

Gamesindustry.com has issued another report on MMOs under their Today’s Gamers label. The “Spending & Payment”-report claims that the size of the U.S. MMO-market has reached 46 million players. According to the report, U.S. gamers spent an estimated US$3.8 billion on MMOs during 2009—whereas all large European countries only achieve a combined spending of US$ 800 - 900 million. The survey indicates that the ratio of subscription-based revenue compared to free-2-play-based games is roughly 50:50; that seems to be a phenomenal growth for the free-2-play revenue-model, which can still be considered to be in its infancy in western markets.

The numbers are hard to judge—46 million players seems to be a pretty high value. Nonetheless it is good to see that the international MMO-markets seemingly still grow. Today’s Gamers report notes that further growth might come from countries such as Italy, Spain, Russia, Turkey, Poland and Sweden. 
Via Worlds in Motion

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